Senior marketing executive and innovator with a passion for creating brands that drive internal alignment, external demand, and profitable, sustainable growth.
Jennifer brings 25+ years of successful corporate, consulting, and entrepreneurial Marketing experience. Her passion is “building brands that build business,” through tightly focused branding and innovative marketing execution. Some areas of expertise:
As a consultant:
Much of Jennifer’s career was spent as a consultant, working across categories as diverse as office paper, B:B services, coffee/grocery/CPG, infant and adult nutrition, horticulture, home improvement, office products, publishing, telecom, and computer hardware … for companies ranging from Fortune 50 to start-ups. Here, Jennifer learned the principles and processes that turn customer insights into “ownable” and sustainable competitive advantages for brands.
As a leader and team member:
Most recently, Jennifer was recruited to build brand focus and communications for Channel Intelligence, an ecommerce powerhouse that was subsequently acquired by Google. The company retained the underlying technology through the acquisition and spun out an exploratory startup, myList, where Jennifer served as CMO for two years.
Prior to that, Jennifer worked with Automobile Protection Corporation to help focus and brand the company following its repurchase from Ford. She headed the branding process from conception to execution, including internal and external communications. The company is now a national award-winner in employee engagement; productivity and satisfaction have risen significantly among their sales agent population; and the company has begun to enjoy channel and consumer pull for its EasyCare brand.
Earlier, at Nash Business Systems, Jennifer’s sales and marketing efforts resulted in a 500%+ increase in unit sales and a 1000% increase in revenues, primarily by focusing a company-wide strategy toward larger companies. Jennifer began her career in telecommunication sales and marketing roles for a Pacific Telesis agency, where she conceived and helped implement one of the first cellular premium programs, executed through convenience store channels.
As an entrepreneur
As owner of Sport Specific Nutrition, Jennifer successfully conceived, developed and introduced two sports nutrition products – PreGame Golf and PreGame Tennis – into an Atlanta test market.